The Golden Mall commercial complex is oriented towards the textile industry located in busy area of Tehran. The architectural concept was derived from natural phenomena, employing transparency and shadow as primary design elements.

By employing a veiled architectural approach, the project inverts traditional expectations, prioritizing the user’s curiosity and desire to uncover the building’s interior rather than overtly displaying its contents. Through a process of experimental design, the intention was to create a dynamic architectural expression that engages the user through a veiled perception of the building. Rather than overly showcasing the building, the facade acts as a veil, stimulating curiosity and engagement